Product Philosophy https://productphilosophy.com Where behavioral science, institutional economics, and marketing systems collide. Research-driven essays by Murat Ova for practitioners who distrust easy answers. en Murat Ova Wed, 22 Apr 2026 16:30:25 GMT <![CDATA[Two-Sided Network Effects Are Dead — The Rise of Multi-Sided Algorithmic Marketplaces]]> https://productphilosophy.com/articles/two-sided-network-effects-dead https://productphilosophy.com/articles/two-sided-network-effects-dead Sun, 19 Apr 2026 00:00:00 GMT Murat Ova Digital Economics <![CDATA[The Economics of Zero Marginal Cost Bundling: When Adding Products Decreases Revenue]]> https://productphilosophy.com/articles/zero-marginal-cost-bundling https://productphilosophy.com/articles/zero-marginal-cost-bundling Sun, 21 Dec 2025 00:00:00 GMT Murat Ova Digital Economics <![CDATA[LLM-Powered Catalog Enrichment: Automated Attribute Extraction, Taxonomy Mapping, and SEO Generation]]> https://productphilosophy.com/articles/llm-powered-catalog-enrichment https://productphilosophy.com/articles/llm-powered-catalog-enrichment Sat, 04 Oct 2025 00:00:00 GMT Murat Ova E-commerce ML <![CDATA[Customer Lifetime Value as a Control Variable: Re-Engineering Bid Strategies for Profitable Growth]]> https://productphilosophy.com/articles/clv-control-variable-bid-strategies https://productphilosophy.com/articles/clv-control-variable-bid-strategies Sat, 02 Aug 2025 00:00:00 GMT Murat Ova Marketing Engineering <![CDATA[Winner-Take-Most vs. Multi-Homing: An Empirical Analysis of Market Concentration in Vertical SaaS]]> https://productphilosophy.com/articles/winner-take-most-multi-homing-vertical-saas https://productphilosophy.com/articles/winner-take-most-multi-homing-vertical-saas Sat, 12 Jul 2025 00:00:00 GMT Murat Ova Digital Economics <![CDATA[The Analytics Engineering Manifesto: Why dbt Changed the Data Team Operating Model Forever]]> https://productphilosophy.com/articles/analytics-engineering-manifesto-dbt https://productphilosophy.com/articles/analytics-engineering-manifesto-dbt Sat, 24 May 2025 00:00:00 GMT Murat Ova Business Analytics <![CDATA[Mental Accounting in Multi-Currency E-commerce: How Payment Framing Shifts Willingness to Pay by 23%]]> https://productphilosophy.com/articles/mental-accounting-multi-currency-ecommerce https://productphilosophy.com/articles/mental-accounting-multi-currency-ecommerce Sun, 06 Apr 2025 00:00:00 GMT Murat Ova Behavioral Economics <![CDATA[Attention Economics Quantified: Measuring the True CPM of Cognitive Load in Digital Advertising]]> https://productphilosophy.com/articles/attention-economics-cognitive-load-advertising https://productphilosophy.com/articles/attention-economics-cognitive-load-advertising Wed, 26 Mar 2025 00:00:00 GMT Murat Ova Digital Economics <![CDATA[Causal Discovery in Business Data: Applying PC Algorithm and FCI to Find Revenue Drivers Without Experiments]]> https://productphilosophy.com/articles/causal-discovery-business-data-pc-algorithm https://productphilosophy.com/articles/causal-discovery-business-data-pc-algorithm Fri, 13 Dec 2024 00:00:00 GMT Murat Ova Business Analytics <![CDATA[Dynamic Pricing Under Demand Uncertainty: A Contextual Bandit Approach with Fairness Constraints]]> https://productphilosophy.com/articles/dynamic-pricing-contextual-bandits-fairness https://productphilosophy.com/articles/dynamic-pricing-contextual-bandits-fairness Tue, 15 Oct 2024 00:00:00 GMT Murat Ova E-commerce ML <![CDATA[From Dashboards to Decision Systems: Embedding Prescriptive Analytics Into Operational Workflows]]> https://productphilosophy.com/articles/dashboards-to-decision-systems https://productphilosophy.com/articles/dashboards-to-decision-systems Mon, 09 Sep 2024 00:00:00 GMT Murat Ova Business Analytics <![CDATA[Marketing Mix Modeling in the Privacy-First Era: Bayesian Structural Time Series Without User-Level Data]]> https://productphilosophy.com/articles/marketing-mix-modeling-privacy-first-era https://productphilosophy.com/articles/marketing-mix-modeling-privacy-first-era Thu, 29 Aug 2024 00:00:00 GMT Murat Ova Marketing Engineering <![CDATA[The Micro-Economics of API Pricing: Marginal Cost, Value Capture, and Developer Elasticity]]> https://productphilosophy.com/articles/micro-economics-api-pricing https://productphilosophy.com/articles/micro-economics-api-pricing Sat, 17 Aug 2024 00:00:00 GMT Murat Ova Digital Economics <![CDATA[Cohort-Based Unit Economics: Why Monthly Snapshots Lie and How to Build a True P&L by Acquisition Cohort]]> https://productphilosophy.com/articles/cohort-based-unit-economics https://productphilosophy.com/articles/cohort-based-unit-economics Mon, 29 Apr 2024 00:00:00 GMT Murat Ova Business Analytics <![CDATA[Market Sensing Systems: Building an Automated Competitive Intelligence Pipeline with LLMs and Structured Data]]> https://productphilosophy.com/articles/market-sensing-competitive-intelligence-llms https://productphilosophy.com/articles/market-sensing-competitive-intelligence-llms Sat, 02 Dec 2023 00:00:00 GMT Murat Ova Marketing Strategy <![CDATA[Multi-Touch Attribution Is Broken — A Causal Inference Approach Using Directed Acyclic Graphs]]> https://productphilosophy.com/articles/multi-touch-attribution-causal-inference-dag https://productphilosophy.com/articles/multi-touch-attribution-causal-inference-dag Fri, 17 Nov 2023 00:00:00 GMT Murat Ova Marketing Engineering <![CDATA[Platform Cannibalization Dynamics: A Game-Theoretic Model for Marketplace vs. First-Party Sales]]> https://productphilosophy.com/articles/platform-cannibalization-dynamics https://productphilosophy.com/articles/platform-cannibalization-dynamics Tue, 07 Nov 2023 00:00:00 GMT Murat Ova Digital Economics <![CDATA[The Hidden Cost of Optimization: How Over-Fitted Algorithms Destroy Long-Term Brand Equity]]> https://productphilosophy.com/articles/hidden-cost-optimization-brand-equity https://productphilosophy.com/articles/hidden-cost-optimization-brand-equity Thu, 12 Oct 2023 00:00:00 GMT Murat Ova Marketing Engineering <![CDATA[The Strategy-Execution Gap in Growth Teams: Why OKRs Fail and How Input Metrics Fix Them]]> https://productphilosophy.com/articles/strategy-execution-gap-growth-teams-okrs https://productphilosophy.com/articles/strategy-execution-gap-growth-teams-okrs Fri, 25 Aug 2023 00:00:00 GMT Murat Ova Marketing Strategy <![CDATA[Metric Ontology Design: Building a Self-Serve Analytics Layer That Doesn't Collapse Under Ambiguity]]> https://productphilosophy.com/articles/metric-ontology-design-self-serve-analytics https://productphilosophy.com/articles/metric-ontology-design-self-serve-analytics Sat, 01 Jul 2023 00:00:00 GMT Murat Ova Business Analytics